Privacy Policy
Summary: Top10WarrantyPlan.com is a comparison website. We collect basic browsing data and usage information to improve your experience and serve relevant ads. We do not sell your personal information to third parties. We earn commissions when you click on partner links. Read this policy to understand exactly how your data is handled.
1. Overview
Top10WarrantyPlan.com ("we," "us," "our," or "the Site") is owned and operated as a financial product comparison and review platform. We are committed to protecting your privacy and being transparent about how we handle your personal information.
This Privacy Policy explains what information we collect from visitors to top10warrantyplan.com, how we use that information, and what choices you have. By using our Site, you agree to the practices described in this Privacy Policy.
If you do not agree with this policy, please do not use our website.
2. Information We Collect
2.1 Information You Provide Directly
We collect information you voluntarily provide when you:
- Contact us via our contact form or email
- Subscribe to our newsletter or email updates
- Submit a question or comment on the Site
- Use any interactive tools or calculators on the Site
This may include your name, email address, and the content of your message.
2.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical information, including:
| Data Type | What It Includes | Why We Collect It |
|---|---|---|
| Log Data | IP address, browser type, operating system, referring URL, pages visited, time and date | Security, analytics, site improvement |
| Device Data | Device type (mobile/desktop), screen resolution, browser language | Optimise site display |
| Usage Data | Pages you view, links you click, time spent on pages, scroll depth | Understand user behaviour, improve content |
| Cookie Data | Cookie identifiers, session tokens, advertising IDs | Analytics, personalisation, ad tracking |
| Location Data | Approximate location based on IP address (country/state level only) | Show region-relevant content and offers |
2.3 Information from Third Parties
We may receive information about you from third-party sources including:
- Advertising platforms (Google Ads, Facebook Ads) — audience data for ad targeting
- Analytics providers (Google Analytics) — aggregated usage data
- Affiliate networks (Impact, CJ Affiliate, CellXpert) — click and conversion tracking data
3. How We Use Your Information
We use the information we collect for the following purposes:
- To operate and improve the Site — understanding how visitors use the site to improve navigation, content, and performance
- To provide comparison services — showing you relevant financial product comparisons based on your location and browsing behaviour
- To run advertising campaigns — we use Google Ads and Facebook Ads to bring visitors to our site; your data helps us understand which ads are effective
- To track affiliate commissions — we use tracking pixels and cookies to attribute clicks and conversions to our affiliate partner links
- To respond to your enquiries — if you contact us, we use your email to reply
- To send newsletters (if subscribed) — periodic updates about new comparisons and financial product news
- To comply with legal obligations — fraud prevention, regulatory compliance, and legal requests
We do not: Use your personal data to make automated decisions that significantly affect you. We do not profile individual users for credit decisions, insurance underwriting, or any other consequential purpose.
4. Cookies & Tracking Technologies
We use cookies and similar tracking technologies on our Site. A cookie is a small text file placed on your device when you visit a website.
| Cookie Type | Purpose | Who Sets It |
|---|---|---|
| Essential Cookies | Required for the site to function — session management, security | Top10WarrantyPlan.com |
| Analytics Cookies | Track page views, traffic sources, user behaviour (Google Analytics) | |
| Advertising Cookies | Track ad clicks, measure campaign performance, remarketing audiences | Google, Facebook/Meta |
| Affiliate Cookies | Track clicks on partner links to attribute commissions (30–90 day window) | Impact, CJ, CellXpert |
| Preference Cookies | Remember your filter choices, display preferences | Top10WarrantyPlan.com |
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Note that disabling cookies may affect site functionality.
To opt out of Google Analytics tracking: tools.google.com/dlpage/gaoptout
To opt out of interest-based advertising: optout.aboutads.info or optout.networkadvertising.org
5. Advertising Disclosure
Important: Top10WarrantyPlan.com is a commercial comparison website. We earn compensation from the companies listed on our site. This compensation influences how companies are ranked and displayed. Our rankings are not purely editorial — they reflect a combination of our assessment and commercial arrangements.
We participate in the following types of paid arrangements:
- Cost Per Lead (CPL) — we earn a fee when a visitor clicks a partner link and submits an enquiry
- Cost Per Acquisition (CPA) — we earn a commission when a visitor purchases a product through a partner link
- Cost Per Click (CPC) — we earn a fee when a visitor clicks certain partner links
- Paid placements — some companies may pay for featured placement in our rankings
We also run paid advertising through Google Ads and Facebook Ads to bring visitors to this Site. We are responsible for the content of those ads and this privacy policy covers visitors who arrive via paid advertising.
Despite commercial arrangements, our editorial team aims to provide accurate, up-to-date information. APR ranges, loan terms, and lender details are sourced from public lender disclosures and verified periodically. Always verify current terms directly with the lender before making any financial decision.
6. Third-Party Partners & Services
Our Site integrates with the following third-party services that may collect data from your device:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website traffic analysis and user behaviour tracking | policies.google.com/privacy |
| Google Ads (AdWords) | Paid advertising and remarketing to past visitors | policies.google.com/privacy |
| Facebook / Meta Pixel | Ad tracking, conversion measurement, custom audiences | facebook.com/privacy/policy |
| Impact.com | Affiliate tracking and commission attribution | impact.com/privacy-policy |
| CJ Affiliate | Affiliate tracking and commission attribution | conversantmedia.com/legal/privacy |
| CellXpert | Affiliate tracking for Lemonade and other partners | cellxpert.com/privacy-policy |
| WordPress / Hostinger | Website hosting and CMS platform | hostinger.com/privacy-policy |
When you click a partner link on our Site and visit a third-party website, that website's own privacy policy applies. We encourage you to review the privacy policies of any financial product provider before submitting personal or financial information.
7. How We Share Your Information
We do not sell your personal information to third parties. We may share data in the following limited circumstances:
7.1 Service Providers
We share data with trusted service providers who assist in operating the Site — including our hosting provider (Hostinger), analytics provider (Google), and email service provider. These providers are contractually obligated to use your data only to provide services to us.
7.2 Affiliate Networks
When you click a partner link, your click is tracked by the relevant affiliate network (Impact, CJ Affiliate, or CellXpert). This tracking includes your IP address, click timestamp, and a unique identifier. This data is used solely to attribute commissions. We do not share your name or email with affiliate networks.
7.3 Advertising Platforms
We share anonymised or hashed audience data with Google and Facebook to improve ad targeting — for example, uploading hashed email addresses of newsletter subscribers as a custom audience, or sharing conversion events for campaign optimisation. This data is used under Google's and Meta's respective data processing agreements.
7.4 Legal Requirements
We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, prevent fraud, or protect the safety of any person.
7.5 Business Transfer
If Top10WarrantyPlan.com is acquired, merged, or sold, your data may be transferred as part of that transaction. We will notify you of any such change via a notice on this page.
8. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right to Access — request a copy of the personal data we hold about you
- Right to Correction — request correction of inaccurate personal data
- Right to Deletion — request deletion of your personal data ("right to be forgotten")
- Right to Portability — request your data in a machine-readable format
- Right to Object — object to processing of your personal data for marketing purposes
- Right to Withdraw Consent — withdraw consent for data processing at any time (e.g. unsubscribe from emails)
- Right to Opt Out of Sale — we do not sell personal data, so this right is not applicable
To exercise any of these rights, contact us at the details provided in Section 13. We will respond to all requests within 30 days.
9. California Residents — CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information.
Categories of Personal Information We Collect
Under CCPA, we collect the following categories of personal information:
- Identifiers — IP address, browser ID, cookie identifiers
- Internet or Network Activity — browsing history on our site, pages visited, clicks
- Geolocation Data — approximate location based on IP address
- Commercial Information — records of products or services considered (via affiliate click tracking)
Your CCPA Rights
- Right to Know — you can request details about what personal information we collect, use, share, or sell
- Right to Delete — you can request deletion of personal information we have collected
- Right to Opt-Out — we do not sell personal information; this right is not applicable
- Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA rights
To make a CCPA request, email us at: privacy@top10warrantyplan.com with the subject line "CCPA Privacy Request." We will verify your identity before processing the request.
10. Children's Privacy
Our Site is intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13 years of age. Our financial product comparison content is not directed at or intended for minors.
If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete that information. If you believe we have inadvertently collected such information, please contact us immediately at privacy@top10warrantyplan.com.
11. Data Security
We implement reasonable technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted between your browser and our server (HTTPS)
- Secure hosting environment through Hostinger
- Limited access to personal data — only authorised personnel can access collected data
- Regular review of our data collection and security practices
Important: No method of internet transmission or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. By using our Site, you acknowledge this inherent risk.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes described in this policy, or as required by law. Analytics data is retained for 14 months. Email contact records are retained until you request deletion or unsubscribe. Affiliate tracking data is retained for 90 days.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update this policy, we will:
- Update the "Last Updated" date at the top of this page
- Post a notice on our homepage for material changes
- Where feasible, notify newsletter subscribers by email of significant changes
Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
Current version: May 29, 202613. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Top10WarrantyPlan.com — Privacy Team
For CCPA requests, please use the subject line "CCPA Privacy Request." For general data deletion requests, use "Data Deletion Request." We may verify your identity before processing sensitive requests.